What do you have in common with an Australian Peacock Spider? How is Volkswagen like a Bull Snake? And how do you pick the right eggs at the grocery store?
Ethan Decker, PhD, VP of Insight & Strategy at Integer, recently spoke at TEDxSMU 2015 in Dallas, TX.
As an ecologist in marketing, he connects the dots between the natural world and the human world, and finds some surprising insights about marketing and advertising.