For the past few years, Starbucks has ushered in the changing of seasons with a series of ceremonious flavors and styles. In almost ritualistic fashion, the peppermint lattes and pumpkin scones symbolize the start of a new Holiday season. For many people, the release of these seasonal goodies creates a wave of excitement and anticipation for the collectables. Yet when Starbucks released this year’s Holiday cup, it was met with an uproar of criticism from various groups. This year, the traditional snowflakes and snowmen were replaced with a singular red hue that darkens in color from top-to-bottom. Advocates and antagonists alike, immediately took to social media to post their opinions. As the social conversations gained momentum, other brands, such as Hefty have also chimed-in.
Starbucks claims the intention behind the simplistic approach was to create a more inclusive symbol of the Holiday season, while others accuse the company of waging a “war on Christmas”. Regardless of your stance, the now dubbed #ItsJustACup movement, speaks to a larger cultural truth. It now seems like everyone needs their 30 seconds of social media fame by posting, tweeting and hashtagging their point-of-view on every possible topic - including a red solo cup. Speaking of which, what side of the fence are you on?
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Image Source: Starbucks Instagram