When Amazon first released the Amazon Echo, also known as Alexa, it was one of the first smart products brought to mass consumers. What some might say is just a fancy, wireless speaker, Alexa behaves like an assistant who can make consumers’ lives easier. For example, Alexa can add products to a virtual shopping list, helping drive ecommerce through Amazon.com. She can also be configured in a smart home to turn the lights off when you say “Alexa, go to bed.” Now, she can also plan your Super Bowl Party.
What shopper occasion will Alexa help us with next? An Oscars party? A graduation celebration? The possibilities seem endless but only time will tell if shoppers let Alexa (or Amazon) become their everyday shopping companion.