Since the addition of the smartphone to our daily lives, it has become inevitable that mobile shopping would one day be ingrained in society. Yet for years, our data showed that shopping via a mobile phone exhibited a slow acceptance rate, with only modest increases year over year. However, based on our recent findings, it seems that 2016 was finally the year of mobile adoption.
We found that nearly two-thirds (64%) of our respondents are now using their mobile devices to complete purchases– up from just 25% in 2012. Furthermore, while adoption is greatest with the younger generations, it is gaining momentum from ages all around, with 26% of respondents aged 65+ reporting mobile shopping use.
To find out more about mobile and e-commerce growth, download the most recent issue titled The Checkout: Digital found here.