Some might say that turning the page of a physical book is an experience that cannot be replicated by a digital screen. The same could also be said for the experience of purchasing a book in a brick-and-mortar store compared to online (which for some is just a click in an online shop while they’re in their pajamas at home).
When the Kindle launched in 2007, many panicked and wondered what was going to happen to the printed page. There were even talks of bookstores being wiped out within 10 years. But today, the ebook craze has left many consumers with clunky and unhip devices they, admittedly, never use and sales of consumer ebooks are on a steady decline, dropping by 17% in 2017.
Much print’s delight, physical book sales are up by 10% since 2013, and the bookstore culture is alive and well. While buying a physical book online offers convenience, bookstores sell more than just books–they sell a unique and personal experience you cannot find online. Many bookstores today have a side hustle, such as a coffee shop or gift shop, to drum up more sales and create an inviting atmosphere that encourages customers to linger.