The mind is a memory bank and it’s under attack. Today, there are countless brands and messages in hundreds of categories all vying for a place in the consumers mind. Unfortunately, there’s only a finite number of brands we can store away in that memory bank. In fact, that number tends to be around seven according to researchers Al Reis and Jack Trout, authors of the book 'Positioning: The Battle For The Mind'.
In order to make room for fresh information, its become part of our human nature to forget. We seek out new experiences and crave undiscovered adventures all in the hopes of carving out another sliver of meaning and attaching it to our being.