You can now pay directly through Instagram. They are currently testing the long-awaited "Checkout" feature with twenty-three brands including Adidas, Zara and Warby Parker. Removing yet another bit of friction, it also allows shoppers to save payment information on the app, utilize PayPal or enter information at each purchase.
With this development, Instagram raises the bar on social commerce at a time when consumers are hyper-targeted and expect seamless and instantaneous shopping. But not integrating these capabilities successfully can put any platform or brand in a precarious position. With 45% of shoppers considering their mobile device quickly becoming their most important shopping tool, this certainly is a move in the right direction. This solution promises to be as much a win for the shopper as for the brand.
Contributed By: Lukas Quittan, Integer London
Image Source: Unsplash