According to the latest Checkout study on holiday shoppers, 41% of shoppers have already completed most of their holiday shopping. Between the Thanksgiving sales, Black Friday, the weekend and Cyber Monday, shoppers are making a dent in their shopping lists.
Shoppers are being lured by classic sales and fun experiences like Old Navy's overnight millionaire promotion, which awarded one lucky Black Friday Shopper $1million. But some brands are having more fun than others during this crazy shopping period.
Cards Against Humanity's Black Friday sale raked in over $70,000 by selling nothing. While Madewell's "your boss is shopping today too" Cyber Monday Sale is offering sale prices to those that SHOPATWORK (their promo code).
It would seem that shopping is alive and well despite the issues surrounding Black Friday. This year's Holiday Checkout digs into the Black Friday back and forth both shoppers and retailers are encountering as well as who is doing most of the shopping during Thanksgiving weekend.
Click here to download the Holiday Issue of The Checkout.
Photo Source: Madewell Email