Culture tends to be cyclical and reactionary, yet every once in a while, a disruption comes along that is so gigantic that it shifts society forward into an entirely new era. Less than a decade ago, we could easily trace the pathways of our shoppers; it was a very linear process. Of course, today, that’s no longer the case. The digital age has reshaped and reimagined shoppers’, and retailers’, expectations and experiences. We're now surrounded by a constellation of new devices, information, and services that are sparking different behaviors and resulting in a brand-new type of shopper, the on-demand shopper.
In this edition of The Checkout, we'll explore the triggers brands and retailers need to implement in order to reach this new, on-demand shopper. For example, did you know that 41% of respondents now look for discounts/promotions on their mobile devices while shopping in a physical store? Or, that 28% of respondents find access to various social platforms and the ability to use "buy now" buttons as one of the most compelling reasons for shopping online?
Click here to learn more about this new shopper in the latest edition of The Checkout.
