In our Denver office, we recently had the pleasure of hosting Bryan Leach, Founder and CEO of Ibotta. Leach's entrepreneurial passion for his company was palpable and infectious. He spoke about the important and undeniable dynamic shifts occurring in the digital world and shed an important spotlight on the state of couponing as we've known it for the past umpteen years; think, 50-year-old housewife clipping coupons out of a crusty newspaper. He also talked about the conception and development of a radically new idea for mobile shopping: pay the shopper real cash.
If you haven’t heard of Ibotta, it’s a wildly popular app that allows shoppers to easily earn cash rebates through their mobile devices by completing simple tasks. This means discounts are more readily available and contextually relevant, for digital users.
The key lesson? Never underestimate the value of an idea that challenges the norms, because, in this scenario, it’s paying off handsomely for the fledgling company.