Artificial Intelligence, or AI, is a hot topic. Whether people realize it or not, AI is changing the way we consume information, make choices, navigate the world, and shop. AI has already embedded itself in multiple facets of shoppers’ everyday lives and is becoming crucial to brands and retailers as a predictor for both market and shopper behaviors.
Finding a lack of pre-existing consumer or shopper research, The Integer Group undertook an extensive study in the U.S. with over 3,000 consumers to understand how shoppers feel about using AI today and how willing shoppers are to have machines shop for them today and in the future.
The findings have been distilled into a 4 part series that includes Part 1: AI Today, Part 2: AI Tomorrow, Part 3: AI At Retail, and Part 4: The Economics of AI
Today we release Part 1 of the series, which establishes a benchmark of where shoppers are in their relationships with AI: their perceptions, attitudes, and current adoption of AI in shopping and what it all means for brands and retailers.
Did you know that 23% of shoppers see AI as a Personal Chef? Or that over 70% over shoppers feel curious about AI? Click here to download the study and get all the fact, figures and insights on AI Today.
And make sure you are subscribed to Shopper Culture to receive Parts 2-4 of the Study as well as other publications from Shopper Culture in your inbox soon! Click here to subscribe.