Three years ago, Red Tomato Pizza made an ingenious little fridge magnet that let you order pizza with the click of a button, via a bluetooth connection to your smartphone.
Now Amazon is getting into the game. Their new Dash Buttons let you order common household products (this time through your home Wi-Fi) with a single click.
Our Group Director of Mobile, Ben Kennedy, weighs in on this service over at Digiday. "Will Dash transform the future of shopping?" Find out what he says in the article.