In a world where there’s no shortage of information or opinions, Gen Alpha stands to reap an entirely different upbringing compared to generations before them thanks to a growing segment of “Parennials” (16 million Millennial women are now mothers, aged 24—37, with 10,000 more children being born each year). Whether trying to compensate for their own upbringing or simply taking advantage of the volume(s) of information available, Parennials are caught in a self-inflicted conundrum: radically balancing the old with the new.
Knowing the pitfalls and mistakes of their own upbringing (hello, helicopter parents and labels of entitlement), Parennials are trying to buck previous conventions. The result? Straddling the line between a host of new decisions: under- vs. over stimulation. Outdoor playtime adventures and tech-focused software tools/classes. Confidence and humility. Grit and vulnerability.
The list goes on.